ACNE Studio Opening, London

July 26, 2010


ACNE have spread design confidence and business acumen over the four floors of a Georgian house in the heart of Mayfair, London.

Conceived as a house more than a megastore, the space meets the promise and the moment you step in, you’re into a world where everything is balanced. Feels contemporary, but not cold. Feels intimate, but still works the purpose of being a shop. Also, the store design pays tribute to the building’s former role as an art gallery, displaying works by Helmut Lang, Jeremiah Goodman and Katerina Jebb.

The highlights? A piano for live music on weekends and a large-scale Helmut Lang sculpture.

Jhonny Johansson, Mikael Schiller and Thomas Persson prove – once again – their vision was right, other than giving us a new very good reason to regularly walk down to Dover Street.

This is a definite stop for those of you in London soon. Check out the security…

Read the original blog posts here on A Shaded View On Fashion and here on Selectism.

More images of the opening party below!

Hilary Alexander, Johnny Johannson and Daphne Guinnes

The security

Jamie Winston and Henry Holland

Julia Restoin Roitfeld