The Brand New Yotel, Times Square, New York

June 17, 2011

If the new Yotel Times Square is setting the tone for a new culture of hospitality entertainment, then we’re very excited to see what else it’s got up its yo-sleeves.

Earlier this month, the purple giant hosted a series of one hundred performances that all took place inside one hundred different rooms of the hotel’s top four floors. Kind of like a cross between a haunted house and a peep show, everyone was encouraged to step inside the rooms and explore, but no one ever quite knew what to expect.

Here’s how it worked: guests were issued a “mission card” upon arrival and assigned a “festival captain” who, at the scheduled time, would lead the groups of 10-15 lucky souls to the ongoing carnival taking place upstairs. The plan was for each group to be shepherded along as a consolidated unit, but the reality was much more difficult to control. Once unleashed into the madness, all sense of order truly vanished.

Anyone who came to test the softness of the beds would have been utterly distracted.
Best of all was how every single act made use of their given space in a unique way. There was visual artist Celso, who plastered every inch of the room—including the shower—with blue painter’s tape. There was opera singer Joseph
Keckler, who used the bathroom dividers as his velvet curtain. There was folksinger Cillie Barnes, who took up the limited floor space while her 3-man band crammed onto a single bed.

Not only of the Yotel’s unanticipated dedication to finding one-of-a-kind performers, but also of the Yotel’s wide-ranging design touches—like bathroom doors that open onto terraces, or outdoor jacuzzis, or gooseneck reading lamps above each side of the bed. Not everyone will necessarily be able to afford the corner terrace suites, but you will nevertheless be seduced by the sexy, economic design.

Read the original blog post here on HotelChatter.