Have you ever seen anything like this? The 4 team are marvelling at this genius idea.

Free accomodation in exchange for creative talent!

Swedish clothing line Elvine have just opened their second ‘Creators Inn’ in Stockholm, Sweden – “offering free, short-term accommodation for visiting creators.”  “An overnight at Creators Inn offers all the standard features and comfort associated with a modern hotel, but the crucial difference is that you as a guest do not have to pay anything. It’s totally free. No hidden fees. The aim with Creators Inn is to promote the local area and give something back to travelling creators whose presence contributes to a more interesting city, whether they are in a band, DJ, designer, artist, writer etc.”

 Every detail of the Elvine Creators Inn has had attention paid to it and wherever possible ideas are collaborative and crowdsourced.

Some special touches include:

– The wardrobe contains Elvine clothes that the guests are free to use.

– Creative concierge service – in the room is a list describing eight different people guests can call up if they need someone to go out with or other less traditional tourist information.

– Guests can use an in-room record player with vinyl on loan from ‘management and friends private collections.’ (These also have an attached note that says ‘if you’re interested in keeping any of the records we’ll speak to the owner and see what we can do.’ Also a space to ‘tell us what you think about this record.’)

  – ‘The Story of Elvine’ printed on the shower screen.

– Various other stickered articles including bananas and notes encouraging guests to become a ‘Friend at www.elvine.se’

As you’d expect there is a heavy Elvine social media presence and there is even a tongue in cheek YouTube video explaining the background to the brand. The Creators Inn by Elvine displays an acute understanding of how Word Of Mouth is generated.

 To view the full article visit: nickburcher.com